As and entrepreneur there is always the challenge to scale. But what if you don’t want a business that does but would be content with doing meaningful work that’s personal. There is nothing wrong with that. It is a choice to stay small and intimate with a closely knit audience who you wake up to serve every single day.
But there is also something about scaling fast so that you may have the time to do the things that don’t scale. That has impact as much as it is imbued with depth as you engage with people on a one to one basis. This is a powerful message that I got from one of the blogs I subscribe to daily. Balancing breadth and depth is a challenge but here lies growth at its finest.